Thank you for supporting our China – Japan Rowing Expedition!

2,234 km in a 7 m long boat rowing. Why 2,234 km? That is how many years have passed since Xu Fu set out on his voyage. 

Xu Fu Route Collage.v2
New Xu Fu Boat - Cropped

Sun Haibin ( 孙海滨 ) and Christian Havrehed ( 黄思远 ) have invested a lot of money and five years of their lives to get this unique project to the starting line. No one has attempted to row from China to Japan before. This is not just becase of the physical challenge, it is also because China is not open to yachting, so a project like this should not be possible. That is why it has taken five years to get this far. Moreover, although Japan is open to yachting, it is not exactly smooth sailing there, either. When the pair row out of China 25th May 2024, they will therefore be making expedition history.

Except, they are not making history alone. Had it not been for the support of many individuals in China, Korea, and Japan, they would never have got this far. The pair is still looking to raise USD180k before departure, and this is where you and/or your company can help and join the team making expedition history. The USD180k breaks down as follows:

  1. USD40k is to pay for upcoming expedition costs and shore crew in Japan. This is a need to have.
  2. USD40k to have the project professionally filmed. This is a nice to have. Given the uniqueness of the project it would be a great shame if the project was not properly recorded in order to make TV documentaries and provide supporters with high quality bespoke footage.
  3. USD100k is to recover already incurred costs. This is a nice to have.
Unless a supporter has a special wish, financial support will first be used to pay for upcoming expedition and shore crew costs, then the professional film crew, and finally to recover already incurred costs.

Like always, there is a CSR dimension to the project. This time the ESG focus is on climate change and UN Sustainable Development Goal 14 Life below Water, where they have partnered with Scripps Institution of Oceanography at UC San Diego and Eyesea to make a difference.

If you are a foreign company operating in China or Japan, or you are a Chinese or Japanese company looking for international exposure, then The New Xu Fu Project East ( 新徐福東渡 ) presents a unique opportunity. The international medial interest in the project is significant, and the boat (with your logo) will be all over the press and in subsequent documentaries. Moreover, supporting this unique Chinese-Western-Japanese cooperation, with its strong ESG component, will give your staff something to feel proud of and it will bring foreigners and locals closer together within your company. Together we achieve more ! 合作可以更多

You can support the project at 3 levels of commitment.

Gold Medal


Tailor made sponsor package where you wish to use the project to brand your own company and reap significant benefits from the project media exposure. Prominent branding on the boat. Starting level USD20,000. If this is of interest to you, please contact Christian Havrehed. Mobile: +45 3156 1288 (CET). WeChat ID: HuaYueVicNik

Silver Medal


You wish to support the project by providing Sun Haibin and Christian with cash flow now in return for an inspirational talk for your staff later. Most companies use Inspirational Speakers from time to time, so this is an easy way to support and energise staff, even within existing budgets. Branding on the boat. Investment USD4,500 up.
Download contract to check out Christian and Sun Haibin’s speaker credentials and purchase your talk.

Bronze Medal


You wish to support the project by making a donation. You do not get branding on the boat, but you still help make expedition history. Donations of any size are important and more than welcome. It all adds up! Think of Bronze as the crowdfunding option. Click here to donate.

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